Why Use “Lumpy Letters” in Your Real Estate Recruiting?

Because They WORK!

tpr lumpy letters

Lumpy letters are a great way to get your correspondence to potential recruits OPENED, NOTICED and TALKED about because they are different, stand out, and include something in the envelope that is bulky so it piques the curiosity of the agent and makes them want to OPEN it to see what’s inside. Each month, we deliver up new lumpy letter ideas for members to try. We get really creative with these and brokers love them because they are fun to use, but even more so because they get RESULTS.  They are a great way to have agents buzzing about YOUR creativity, sharing that information with their fellow agents and helping you position yourself to be the broker to call when they are ready to make a move!

Here’s how it works: 

Every month you get at least TWO or THREE lumpy letters to send to your recruiting hit list.  At the bottom of each letter, we share a link or suggestion for where you can purchase the ‘gift’ or token that you will send each month to your recruits.  The gifts are always inexpensive but are always creative, fun, and attention-capturing.

  1. Order the item, or head to a local store to acquire the number of gifts you want to send for the month.
  2. Get padded large mailing envelopes big enough for your item.
  3. Copy and paste your message onto letterhead or into a card.
  4. Create your list of the top 10-50 agents you’d like to connect with in the next 30 days.
  5. Address and mail to your VIP hit list.
  6. Follow up with a call just to touch base, and use the fun lumpy letter as an ice-breaker for the conversation.

Staying positioned in the minds of the agents in a market is a critical priority for brokers looking to grow their team with the right people in the right time.  Lumpy Letters are a great way to help them do that.

This month we had a little fun (as we always do!) with some of our Lumpy Letters and added a seasonal flair.

You’ve Sure Carved Out a Name for Yourself

Just a note to say how very impressed I am with all you are doing in our market place. From your professionalism, to your kindness – I’ve heard amazing things about the kind of agent you are and I just wanted to say thank you.  It’s agents like you who raise the bar for everyone in our industry.

Around here we are getting into the holiday spirit and having some pumpkin fun.  I thought perhaps your family was getting ready to do the same!  Here’s a little pumpkin carving kit for you to share with your family. I’ll even throw in the pumpkin if you want to swing by the office sometime this week! No tricks! Just my treat.

Around here we believe in making the most of the moments. That’s why we’re always keeping things mixed up and celebrating all the successes – and the seasons with our agents. I’d love to share a little more about what makes us special and how we might be a good fit for you as well!

Call or text me anytime for a no-pressure conversation. Oh – and don’t forget to come by and get your pumpkin!

Congratulations on doing such a fine job!

(Hand written signature)

Broker Name  |  Company Name  |  Broker Phone   |  Broker eMail  |  Website

Use with Pumpkin carving kit. Found in most grocery or retail store such as Target or Walmart. Or you can order from Amazon here. 

 

Our Profitable Recruiter Members tell us this is some of the funnest parts of recruiting. Picking out which lumpy letters to send each month and to who.  They love the calls they get from agents, some laughing and appreciative, some genuinely grateful for the personalized attention and out-of-the-box ideas. They also love how it creates opportunities to stand out in a market place as a broker who not only gets the job done – but appreciates the “little things” that differentiate and make people feel valued and special.

The key to making recruiting easier – and even more fun is to dare to be different. To set yourself apart from your competitors.  Our members tell us that we make that so much simpler by providing the creative how-to’s each and every month so they can focus on getting face to face with new recruiting prospects.  Every month they can choose from new lumpy letters (for top rung recruits), seasonal letters (for B & C lists), and they stay positioned with all of their recruiting lists by using their Monday Morning Wake Up Call eNewsletters and social media tools. Then they use the training they get from the 7+ hours of audio training and 35+ webinars on demand to feel confident, competent and ready for anything when they have that recruit on the phone or in an interview.  

You can too!  Join today and take advantage of our special offer of 35% off with the promo code PLAN35 any 6-month or annual pro membership.  

Not sure if this is the right thing for your company?  Watch this video on demand to learn why brokers of every company size are making it their turn to way to stay positioned for recruiting success in today’s market — and putting the fun back into their recruiting.  We’re taking the guesswork out of recruiting for brokers — and they are loving it.  We can do the same for you! Questions?  Email us today.  

Want to learn more about Lumpy Letters or The Profitable Recruiter Resources we offer each month?  Contact us today at 1-866-234-8740! 

The Profitable Recruiter

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