The Cyclical World of Real Estate Sales
By Judy LaDeur
The world — and the world of real estate is one of cycles. And certainly we are in a stage of change right now in markets all over the globe. Change can be a little intimidating for some agents, but with the right mindset, tools, and training — it presents opportunities at every turn. How you deliver the possibilities and help agents navigate change is powerful. Perception is reality. As the Broker, you are the captain of the ship. The person in charge of the information that is distributed, as well as how it is perceived. You are also responsible for the routing of the journey. As the captain of the ship, if you saw that there was a potential storm on the horizon, would you alter your course? Would you start to make plans and prepare? Of course, you would. A real estate office is no different. Regardless of what happens in the market, there are things on the horizon that you should be planning for today.
Things that you know will happen such as:
- Some agents are feeling pandemic fatigue and already leaning into holiday mode. How will this effect your year end?
- Most agents are struggling with fewer listing because of low inventory. This makes it easier for them to change offices. That makes you vulnerable as a Broker but also creates opportunities as a Recruiter. What are you doing today to prevent your agents from leaving, and what are you doing to position yourself as the Broker agents think of when making a move?
When you look forward, you can be better prepared for whatever the market does. Here are a few tips to help navigate through any storms on the horizon.
- Schedule training for your agents, designed to support their business, adapt to change, foster a a strong finish to the year, a sense of confidence, and the tools they need to thrive.
- Host some fun events, or contests, to keep your agents focused on business, even in these challenging times!
- Create marketing pieces for your agents to use to position themselves in front of their clients for new listings.
- Remind your agents that there is no better time to stay consistent with their Monday morning messages to their clients. Stay top of mind for additional business opportunities.
- Don’t forget to send your Monday Morning Motivation Messages to your recruits each week. Once we head into the holidays, it is especially important for you, as the Broker, to stay positioned with potential recruits.
And don’t forget, there are always changes and cycles in this business. You can change the size of the wave, but you can learn to surf!
Want to learn how to increase your market share and build an extraordinary team? Bookmark our blog, and join The Profitable Recruiter today. We have a full spectrum of membership benefits with all the tools, strategies and solutions you need to position yourself to win this year and every year. Our goal is for you to become the “turn-to” broker in your area for every agent.
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