Recruiting in Uncertain Times: Why Relationship-First Outreach Still Wins
Let’s be honest—it’s a little scary out there right now. Agents are navigating a whirlwind of change: shifting markets, shrinking inventory, lawsuits, new policies, and big-name disruptors shaking up the rules of the game. In times like these, recruiting can feel like one more uphill battle. But here’s the truth: it’s still the lifeblood of this business.
To bring new energy into your office, you need to have the conversation. To have the conversation, you need to make the call. And yes—that call can feel harder than ever when even seasoned agents are questioning what’s next.
So, here’s one powerful shift that can make it easier for you—and more valuable for them: Use the No-Rejection Dialogue.
Instead of leading with a pitch, lead with purpose. Start the call with encouragement and a compliment—something genuine that reflects the fact that you’ve done your homework and that you see them. In a market full of noise and fear, that kind of authenticity cuts through.
Here are some easy conversation starters:
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Compliment their website or brand presence – especially if it stands out during a time when others are scaling back.
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Mention an ad campaign or video they recently launched – show them you noticed their effort.
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Point out their average Days on Market – use it as a bridge to talk about pricing strategies and listing wins.
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Praise their List-to-Sale Price ratio – open the door to a conversation around negotiation skills and seller education.
Once the conversation flows, close the call with connection, not conversion.
Try: “Got anything fun or special planned for the rest of the spring?”
Whatever they say—affirm it. Then say something like: “That sounds great. I hope you get time to recharge. It’s been a whirlwind out there, and agents like you deserve a moment to catch your breath. As things shift in the market, we expect more agents to look for stability, community, and leadership. When you’re ready, we’d love to talk about what that could look like—together.”
Here’s the kicker: Don’t close for the interview.
Not yet. In today’s market, pressure is not the play—positioning is. When you build value first and lead with sincerity, that follow-up conversation is easier and far more productive.
So yes, it starts with the call. Not a hard sell. Not a pitch. A connection.
You’re not just recruiting agents. You’re building trust in a time when trust is hard to find. And that kind of leadership? That’s what will set your office apart.
Now go ahead—make the call. Rebuild, re-engage, and reconnect. This market belongs to the relationship builders.
If you’re ready to give your team or organization a truly solid foundation — put systems in place that position you to build the team you really want, or learn more strategies for working smarter, not harder; bookmark our blog and join The Profitable Recruiter today. We have a full spectrum of membership benefits with all the tools, strategies, and solutions you need to position yourself to win this year and every year. Our goal is for you to become the “turn-to” broker in your area for every agent.
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