A Trend That Can Make Recruiting TOUGH

And Why Timing is EVERYTHINGNew trends

By Real Estate Recruiting Coach Judy LaDeur

We saw a trend this year that we have not seen for a while.  The best agents were not moving as easily as they did in years past. Why? The market was the strongest market that we have seen in the states for the past 10 years.  For many agents, this was the strongest market of their career, and they were just not willing to make that move until the end of the market.  For agents who have been in the business for many years, they know a great market when they see it, and they were making the best of it!

As a recruiter in the 2005/2006 market, I remember these days.  It was frustrating for brokers.  I remember one broker saying that they wished it would just slow down so that the agents would move. (That’s one of those careful what you wish for moments!)

In a slow market, agents move to increase their opportunities and do more business. In a great market, they move when it’s convenient and their pipeline is low. That time is fast approaching. In years past, when we had a strong market, the agents made their move in August and September.  Just after summer holidays.

Are you positioned for the movement that is about to take place in your market? Are your interview skills sharp? Are you talking to agents weekly? Are you staying positioned in a fun, positive way? June and July is your time to get ready. Your job as the broker is to maintain a non-threatening, passive series of contacts until they are ready. The Profitable Recruiter ENews Campaign is a fun marketing piece that’s getting RESULTS.  Remember, the best agents take longer, but they are worth it!

We just got another testimonial this week from Bruce in North Carolina. He wrote, “I just hired an agent as a direct result of the Monday Motivational Messages! She sold about $3M last year and is looking to increase her sales to approximately $5M. Keep those messages coming!”

If you’re ready to ramp up your recruiting, stay in touch with the agents you want, without wondering WHAT to do and WHEN to do it – join the www.TheProfitableRecruiter.com. We give you all the tools you need each month to position yourself as the broker to join when agents are ready to make a move.  (We also make it a whole lot more fun!)  Oh and if you’re fine tuning your skills this summer – remember – all pro members get access to over 7 hours of training via downloadable links including interview skills, scripts, objection handlers, and more. Be sure to listen in on the dialogue and training for bringing agents on board when their current broker won’t let them take their listings!  It’s a game-changer! PLUS, you’ll have access to entire libraries of recruiting letters and notes, emails, social media content, training webinars for recruiting and retention, and opportunities to network with the best of the best. 

Join today and take advantage of our special summer offer of 30% off with the promo code 30OFF any pro membership.  That’s 30% off everything you need to be in the right place at the right time when the agents you want are ready to make a move!