This year has felt like a rollercoaster for real estate professionals. Market changes. Lawsuit drama. Negative media. Change is scary for a lot of people and you have to be the calm in the storm for your team.
With all this uncertainty, it’s natural for agents to feel shaken. As a leader, it falls to you to provide steady guidance.
Here are seven tips:
- Remain calm and project confidence. Your agents look to you to set the tone. If you appear flustered, they will become more anxious. Show that you have a steady hand on the wheel.
- Communicate frequently. Don’t let agents speculate and gossip. Be transparent about what’s happening and what it means. Hold regular meetings to answer questions. Silence breeds unease.
- Put changes in context. The settlement repercussions will take a little more time to resolve. Reassure agents that you are there for them every step of the way to answer questions and make sure they have what they need.
- Shift focus to fundamentals. In uncertain times, smart agents focus on the basics: lead generation, marketing, and customer service. Remind your team that these core activities drive success despite outside forces.
- Find opportunities. Change brings opportunities, whether it’s refining your value proposition or attracting new agents. Focus on how your brokerage can adapt and improve.
- Project positivity. Your attitude is contagious. If you act scared, agents will too. Share why you’re excited about the future and the success you see ahead
- Be their anchor. Agents will sway with every market shift and news article. Your job is to ground them through the ups and downs. Be their voice of reason.
Real estate is constantly evolving. As leaders, our jobs are to provide steady guidance in both calm and rough seas. By relying on fundamental leadership principles, brokers can help agents thrive through uncertainty. With the right support, your team will ride the rollercoaster we’ve been on and emerge stronger than ever.
For more great ideas on giving your agents the best resources possible, while attracting awesome new agents, join The Profitable Recruiter. Take advantage of our special offer of 50% off with the promo code 50OFF any pro membership. That’s 50% off everything you need to be in the right place at the right time when the agents you want are ready to make a move – including SEVEN HOURS of recruiting audio training! What are you waiting for? When you join – you and up to 10 managers can access your account! Try it for a month and see what it can do for you.
