We’re thrilled to share our recent Master Recruiting Call with special guest Kim Rogne. Kim shares her experience using Bomb Bomb Video emails to significantly increase here recruiting results!
Kim is a full time recruiter and has been using this system to consistently stay in touch with here prospects. Listen in!
Have you used Bomb Bomb?
If you want to try it – check out their free trial here!
We’d love to hear from you!
An Interview with Top Agent Keith Grogan
By Julie Escobar
Networking in our business is a powerful thing – not only to continuously grow as a professional, but for the ability to connect with some very cool people. I was fortunate in the last week to touch base with one of my favorite agents to follow online Keith Grogan. He recently shared some valuable tips for agents about the real importance of nurturing those valuable agent-to-agent referral relationships – and how many agents fall short. It was timely and on-point, and he was gracious enough to sit down for an interview to share his experience. Here’s an excerpt from our interview:
Q: First of all Keith – thanks so much for taking your time to share with our readers! Can you tell us a little about yourself?
A: I spent twenty-four years in sales management with consumer product companies, managing both regional and national sales forces with a constant focus on team building. When I grew weary of spending all of my time on the road, I sought a second career, one that would require little or no airplane travel. After serious consideration, I found that real estate would provide the most opportunity and I loved the concept of being in control of my income knowing that the harder that I worked, the more that I would make. What a great concept! Sixteen years ago, I partnered with one of Atlanta’s premier agents, Marsha Sell, who is now in her 43rd year of selling Atlanta real estate. We have a team that support our efforts and we cover Atlanta and the northern suburbs.
Q: Your recent online advice to agents on why it’s SO important to build a strong referral network was on point — and so timely. Can you share your thoughts on that with us?
A: My business partner began building her network throughout the country years ago when most agents were only looking for ways to gain more exposure for their listings. Our referral base has enabled us to avoid the peaks and valleys that many agents experience because we have a good flow of referrals coming in throughout the year.
I see many, many agents who are so focused on the short term and get so wrapped up in each transaction and making sure that they get paid that they simply never consider the referral potential nor are they adept at knowing how and when to ask for referrals.
Q: Too often agents are unresponsive, or unreliable when it comes to managing referrals and leads that come their way — can you share how you feel they are missing a big component of their business by doing this?
A: Over the past year, I have had the opportunity to place more outgoing referrals than in any year in the past ten years and I have been absolutely shocked at how difficult it is to place most of these referrals. In a huge percentage of the cases, it was nearly impossible to even reach the agent. More shocking to me was that, once I did reach the agents, most of them sounded as if they weren’t too sure that they wanted to take a referral at the time. I guess that they just had all the business that they wanted!
Of the referrals that were placed last year, I only received updates throughout the process from two or three agents. If you are trusting a client, a friend, or a family member with an agent in another area, you would think that just common courtesy would dictate that they would at least update the referring agent on date of contact, date of first meeting, time frame for purchase/listing, progress reports, purchase notification, and confirmation of closing. To me, that seems very basic but, sadly, that is not being done.
When I find an agent who is enthusiastic about a referral and who communicates effectively, I look for opportunities to give more referrals to that agent.
Q: You have a LOT of social media fans for your terrific sense of humor and terrific posts. You shared with me why you made the shift to humor – can you share that with the readers?
A: I had volumes of inspirational and motivational quotes and cartoons that I accumulated and used often during my years in sales management. In my early days on social media, I posted only inspirational, motivational, and informational posts. When the market changed a few years ago, I realized that most of my Realtor friends throughout the country were trying to stay afloat in uncharted waters and nobody was having much fun. I decided to shift the focus of my posts and, since that time, my goal is to bring a smile to at least one Realtor’s face every day.
Q: I’d say you succeed in that goal every day Keith! Now, if you had to give your best piece of advice to a new or experienced agent in today’s market – what would it be?
A: Build your database, maintain your database, and work your database. The longer that you are in this business, the more of your business will come from your database. When you work your database and communicate properly with your database and sphere of influence, you can reach a point where you find that you are getting more clients, more listings, and making more money and you will find that you are working less to secure new business.
Q: How can readers connect with you?
A: Keith Grogan, The Sell Team, Coldwell Banker Residential Brokerage,
www.facebook.com/KeithGrogan.TheSellTeam, www.twitter.com/SELLTEAM, www.sellteam.com.
Awesome stuff Keith – thank you so much for your insights and ideas. You are a terrific example of professionalism and high standards in our business – and one heck of a funny guy to follow! If you haven’t connected yet with Keith, follow his Facebook page today. He’s always on point! While you’re at it, be sure to connect with us there as well!
Being a PROFITABLE SALES AGENT means doing things sometimes in unexpected ways. It means staying in touch. It means developing those powerful relationships with other agents that will earn you a great reputation – and bottom line referrals. Want to learn more about being a strong agent? Stay tuned right here and become a Profitable Agent Member Today! Join in the month of February and take 50% off your membership with the coupon code 50OFF!
Join industry expert Judy LaDeur for 3 exciting, career-transforming days of training in Tampa, Florida, January 19th – 21st 2015 for the 2015 Recruiting Symposium.
Today’s market is constantly changing and shifting, and you need to shift and change with the market to stay on top! Brokers from all across North America will be coming together to share, network, and collaborate on what is working and what is NOT! What are the “secret keys” or the right tools to let you easily hire the agents that you want to hire in 2015? Register now and join us in sunny Tampa, FL January 19th – 21st at The Tampa Marriott. It’s the perfect way to start the New Year! Take advantage of the Early bird savings of $300 per person by registering today (good through December 12th)!
The real estate market is rebounding everywhere, which means recruiting today is easier than it has been in many years! Here are some stats from the 2014 NAR member Profile:
How can you use this info in your recruiting? How do your agents compare to the average agent? What are you doing to attract agents who need to increase their income?
The average income for a real estate agent is just $47,700, however the panelist at the 2015 Recruiting Symposium will share what they are doing to break through those barriers, and how you can too! Join us for three information packed days of training, networking, and sharing. Register here NOW. Use coupon code EARLYBIRD to save more than $300! Each attendee will receive over $3,000 in tools, resources and follow up to make 2015 your BEST YEAR EVER in recruiting!
Insights and Solutions from Top Broker Nick Libert
As we head into the fourth quarter, we wanted to learn some insights on some of the SYSTEMS brokers put in place to help them stay ON TRACK for the long haul, even when days get busy and life gets hectic. We got some wonderful ideas from top broker Nick Libert last week who was kind enough to share his thoughts, experience, and what’s working for his organization!
Here’s what we learned:
Q: First, thank you for participating! Can you tell our readers a little about yourself so they get to know you and your business!
A: Sure! I have been in the business 16 years, 13 of those as a broker/owner. My business is downtown Chicago and all suburbs of Chicago. I started in the business at Coldwell Banker, and after 3 years as a top producer left to start my own company. In 2005, I was bought out by Keller Williams and took over as managing broker of one of their offices in downtown Chicago, growing it from 30 agents to over 140. In 2008, I took the leap to Exit Realty.
At Exit, I first came on board as an agent to ensure I liked it before I bought a franchise. After a year and a half, in October 2009, I purchased my franchise. We started with 8 agents, and today have over 115. Our next step is to begin servicing NW Indiana as well as our current domain in Northern Illinois.
We are the largest and most productive franchise of Exit in Illinois, and I still maintain a healthy sales volume personally, being the #1 agent for Exit Realty in Illinois for 2014.
Q: Brokers and recruiters juggle many hats each week — can you tell us how you prioritize your activity and a tip for our readers on how to best manage their time (especially during a busy recruiting season)?
A: I time block my days from start to finish–I wake up at 6 am most weekday mornings and get my “big rocks” out of the way…my workout puts me in the right mood, and then it’s my social media, prospecting, and appointment setting for agent interviews.
I use a 4-1-1 Goal Setting and Accountability flowchart to ensure I am on track for my weekly, monthly, and yearly goals–I share this with my agents so they know what I am up to and so that I can lead by example.
I get our monthly training calendar done in advance, so I can plan my daily recruiting appointments around that. I use google calendar to share with my staff so they can assist in my scheduling. I have a recruiter who does much of my heavy lifting in terms of appointment setting, so that I can spend more time in the actual interviews themselves. Finally, I ensure that I spend time weekly offering 1 on 1 coaching for my agents, so they feel connected even if it’s been a hectic week overall.
Q: How do you help your agents get on track and stay there so they are more likely to hit their goals?
I encourage my agents to use the 4-1-1, a time-blocked calendar, and a business plan outline and require it for their coaching sessions to be the most effective. I also send out their production to them monthly breaking down income, listings and sales for the month and YTD.
Q: How much training and coaching do you provide to your agents and how important do you feel that is to your recruiting efforts?
A: Training and coaching are vital to creating a healthy ‘ecosystem’ within an office. A beautiful office space with no culture or support is dead space–the agents must feel like the broker is there to help them build their business, not take from them. We have a monthly training calendar packed with events, along with 1 on 1 opportunities to coach with me. We also ask our top agents to train and share.
Q: What do you think sets you apart in your market in terms of positioning yourself as the turn-to broker for those agents who are looking to make a move?
A: First off, experience. Agents know I have been in the industry as a top producer for many years, and in diverse parts of the market. If I don’t have the answer, I can find a resource quickly. Secondly, accessibility. I pride myself on having an open door and an open phone line–in particular, my smart phone is on me 24/7 and my agents know I am there for them. Finally, the Exit formula allows for splits above 100% through the power of residual income–a true 3rd income stream beyond listings and sales. I believe that gives us an advantage.
Q: If you had one piece of FAVORITE advice you could give a fellow recruiter – what would it be?
A: Your goal should not be to recruit, but build a vision so that from day one you are actually RETAINING. Encourage agents to help the company grow, and it becomes a family. Empower their business!
Q: If our readers would like to connect with you – do you have a url or social media address where they can find you?
A: Absolutely! I’m active on all social media @NickLibert
Awesome stuff Nick – thanks SO much for sharing your vision, insights, and ideas with our readers!
Do you want to learn more about staying FOCUSED and building a successful, growing office? Bookmark our blog, and join The Profitable Recruiter today. We have a full spectrum of membership benefits with all the tools, strategies and solutions you need to position yourself to win this year and every year. Our goal is for you to become the “turn-to” broker in your area for every agent.
For Recruiting in Today’s Market
By Julie Escobar
I’ll bet some of you didn’t know that WAY back in the day, Judy LaDeur and Floyd Wickman worked together bring smart tools to agents and brokers alike. When looking for some dynamite ideas to share with today’s recruiters, I came across two amazing pieces of LEADERSHIP advice from these two real estate rock stars!
Floyd Wickman: My best advice for management today? Start with accountability. If there’s ever been a time to raise standards, it’s now. If there’s ever been a time when an owner should say, “In order to work on our team, in our family, we have basic requirements,” it’s now. I’m reminded of a broker who once said, “My people wouldn’t live up to my standards, so I lowered them.” That’s the opposite of what needs to be done.
Second, insist that your people do the basics. Any broker who does a quick analysis of his or her agents by asking, “How many prospective buyers, sellers or lookers have you been face-to-face with in the past two weeks?” will likely be shocked at the answer. Agents say they’re hungry, but are they doing what they need to do to move ahead? The solution is to get face-to-face with their customers. So many are face-to-face with the mirror, each other and their families right now—but the real answer is to see the people and get out there with customers.
Next, work as a team. “Teamwork makes the dream work,” as they say. It creates synergy, and if there was ever a time when we needed synergy, it’s now. I’m on a quest to show brokers how to convert their office of individuals into ONE TEAM. We’re seeing some pretty powerful results because of it, so we know that it works.
Judy LaDeur: It all starts at the top. Your agents will follow your example, so find something positive to feed them each week. Show the productive ones that they are in the top 10% of agents nationwide, or whatever the correct number would be for your staff. Right now, 80% of agents are doing very little or no business, which means that the productive ones are among the top percentile of agents in the nation. Be forward thinking — and forward acting — to ensure that your team knows that you are there – and that you care. Give them the training and the tools to consistently rise to that top percentile. Motivate them weekly to aspire to greatness. Create a great press release for agents to share, or a recommendation letter they can send to their sphere of influence. Acknowledge the great producers and the consistent producers on your social media platforms. Give them a recommendation on LinkedIn. Invite them to lunch to say thank you. Bottom line: If your agents are discouraged and worried, take a look in the mirror, do a check-up from the neck up, and see if there is something that you could be doing to change the attitude and motivation in your office.
Thanks to you both for the incredible food for thought! Do you want to learn more about managing change and maintaining a successful, growing office? Bookmark our blog, and join The Profitable Recruiter today. We have a full spectrum of membership benefits with all the tools, strategies and solutions you need to position yourself to win this year and every year. Our goal is for you to become the “turn-to” broker in your area for every agent.
Two Keys to Success with Estonia’s Kati Israel
By Julie Escobar
This week we introduce another spotlight broker from around the globe to share her strategies and ideas with our readers – Kati Israel all the way from Estonia. She brings to us a young, vibrant, and creative take on positioning yourself to be the broker to call in your area.
Here’s what we learned…
Q: First can You tell our readers a litte about yourself?
A: Sure, my name is Katrin Israel and I work as a broker owner/agent in RE/MAX PLUS office in Tallinn, Estonia, which is a small country located in Northern Europe with 1.4 million people. I have worked in real estate business a bit more than 3 years now and I purchased a RE/MAX Franchise together with my two colleagues at the begininng of this year. Before that i was working as an agent. I am thankful for that opportunity and I really enjoy and love my job.
Before I joined RE/MAX family, I worked at Swissotel Tallinn. Swissotel Hotels and Resorts is a deluxe business and leisure hotel chain, and I worked there as an Executive lounge receptionist.
Q: How important is consistency to your recruiting efforts would you say?
A: In my opinion if You want to be successful then consistency is definitly the key word. You need to have a plan and you need to follow your plan and activities. Sometimes it might be hard to motivate yourself and follow the plan but if you want to be succesful then that is the thing you need to do. I can say that consistency is one of the most important thing in our job. It does not matter if you are a real estate agent, broker owner or regional owner – you still need it!
Q: What are you doing to creatively stay top of mind with the agents in your market?
A: Our office is still very young because we bought the franshise at the end of February this year. Our team is young and very innovative and we try to do things that other offices do not do. One of the first things we did was to make a movie about our team. The purpose was to show to public how we work and what activities we do together, also to show our strong teamwork and positiive atmosphere in the office. To be a litte bit different we also made a small teaser trailer to that movie just to put a little more fun to it. During the football World Cup we also did a world cup finals calendar and we shared it with everybody for free. It also included an advertisement about our team and that we were recruiting.
We also had a RE/MAX PLUS sail made for our boat. It has been very popular already. Just recently there was a big sailing competion in Estonia which lasted a whole week and online newsletters took lots of pictures of our sail and it was everywhere in the news. Besides brand marketing it also served another purpose: we are now able to take our best clients and partners on some boat trips with us. They love it!
A few times in a month we also do online newsletters for the existing agents. We also had an office bowling night and we asked other agents to join us which was a lot of fun. During the World Cup we organized big gatherings where we could all watch together.
RE/MAX PLUS is also very active on Facebook. When one of our agent closes a deal, we always say something nice to congratulate them and include a picture. In the future we want that if our Facebook fans see the pictures, then they already know that we had a deal that day.
Q: What do you feel is a priority component to becoming (and staying) a profitabel recruiter in todays market?
A: Again, the key word is the consistency! It doesnt matter what you do, but you need to do it consistantly. Add to that — smile and be positiive and don’t give up! Make a plan and start following it!
Q: What is your top tip for new recruiters?
A: Everybody knows that it might be very hard in the beginning, but don’t give up! Just keep on doing what you are doing and do it consistently. You need to be active and positive, and that energy will for sure bring you to the next level! You need to dream big, believe it is possible, believe in yourself and in your team! You have all the opportunities in front of you!
Q: Great! If our readers want to connect with you-is there a social media or website url that sorks best?
A: Everybody can always contact me via Facebook! I would be really happy to answer to the questions and you can always add me on facebook!
Great stuff Kati! Thanks so much for sharing! If you want to learn more about becoming a profitable (and CREATIVE) recruiter, contact us today, or visit our Member Benefits page to learn how we can help you get started now!
Insights and Ideas From Finland’s Maija Jussila
By Julie Escobar
Continuing on our quest to bring you some of the best real estate recruiting insights in the business from all over the globe, this week be bring you great advice all the way from Finland and top Recruiter and Field Director Maija Jussila. She shares some of her strategies for positioning yourself to WIN in even the most challenging markets.
Here’s what we learned:
Q: Hello Maija! Can you tell our readers a little about yourself to start?
A: Yes, I work at the head office of HUOM! real estate chain as a Field Director. HUOM! started its operation in May 2011 and it is the fastest growing real estate company in Finland, now the 4th largest company. My job as a Field Director is to support regional businesses, train regional broker owners and agents and also take part in recruiting. In addition, the head office has three of our own offices, which are in my responsibility. Recruiting is a big part of my work in these three offices. As a member of HUOM! real estate chain management team I take part in strategic planning and implementation.
Before HUOM! I worked as a Regional Director in RE/MAX Finland. When I started in RE/MAX Finland there were about 20 agents and when I left there were 200 agents. When franchise ownership changed in 2011, I started working at HUOM!. I have 10 years’ experience in the real estate business, four years as an agent and as well I have long career in banking industry as a Client Executive. I´m a very competitive person, not only in business but also in sports (golf).
Q: Awesome! What do you think it take to run a profitable brokerage in today’s market?
A: Real estate markets are very difficult in Finland due to a prolonged recession. I only recruit experienced agents that I trust and who are more productive quickly. I believe that productive agents are happy and happy agents are productive. Recruiting has to be constant process, because unproductive agents leave. In challenging markets struggling agents need more support from both a recruiting and retention standpoint. Goal-directing is always key for helping agents, as is supporting them to reach those goals. We’ve found that having our agents goals as well as the company’s goals clearly in mind at all times to be a great benefit. I’ve also found incredible value in working with Judy LaDeur as my business and recruiting coach. From her training I get new ideas, knowledge and a huge amount of energy. Especially during the challenging times, I have noticed how important is to get coaching to get on track and stay there.
Q: That’s great! Maija, how do you identify your ‘hit list”?
A: I have three categories for my prospects: A, B and C. I constantly follow the listings of our competitor companies and I also collect recommendations of potential agents from my existing agents. This is the way I know which agents are our best candidates for recruiting. Category A includes the most wanted agents and I contact regularly. Two other categories have less hot prospects. Maintaining the list keeps me up to date by agent markets. In the future I´m going to also recruit new agents, but in these markets it is harder for newcomers to start.
Q: What are the biggest challenges with regard to recruiting, and how are you addressing those challenges?
A: The biggest challenge in recruiting is definitely own time management. Days are busy and it’s easy to want to postpone calling my prospects. I got an excellent tip for that problem from Judy. My aim is to make at least five phone calls for prospects per day. In the morning I put five chocolate bites on my table and eat one after every call. My table has been empty every day! That’s how much I love chocolate! And I have also reached my goals in recruiting. That’s a win-win!
Another big challenge in Finland is to find agents who have licenses. The law changes by the beginning of 2016 and then at least half of agents in offices must have licenses. Hence everyone else wants to recruit licensed owner agents too. I have succeeded quite well already because in our offices, 70% of the agents are licensed. I like the operation model of HUOM! in Finland, but agents are different and want different kind of things. Money isn’t always the most important thing in changing offices. In recruiting it is important to find out what motivates each agent the most.
Q: What should a broker’s top priority be to become a profitable recruiter?
A: From my own experience I can say that in order to become a productive recruiter, training for recruiting is very important. Learning is constant and getting support and new tips, it is easier to get good results. Great results motivate and inspire me and my own enthusiasm shows surely for the prospect.
Q: What would be your one best tip for new recruiters?
A: I am a very goal-oriented person. I recommend you set a challenging and absolutely written goal for recruiting. Written goals guide your actions and are easier to achieve than the goals which are only in your mind.
Q: Wise words! If readers want to connect with you – what’s the best site to do that?
A: You can reach me on LinkedIn at: https://www.linkedin.com/pub/jussila-maija/7b/252/264
Thank you so much Maija! We appreciate your sharing your ideas with our readers.
Want to learn more about becoming and STAYING a PROFITABLE broker? Bookmark our blog, and join us to tap into a full spectrum of membership benefits with all the tools, strategies and solutions you need to become the turn-to broker in your area for top agents. Learn more…
What a great time we had sharing with brokers how to position themselves to recruit the team of their dreams in our Webinar. Great questions. Incredible insights. And real-world recruiting strategies for brokers around the globe! Take a look and let us know if you have any questions.
Want to take advantage of our 10% off registration webinar promotion? Become a member today and use promo code FALL10 to save 10%. Want to learn more? Contact us today to learn more!
Awesome Insights from Recruiter Carl Vandergoot
By Julie Escobar
There is so much to be learned from like-minded colleagues in our industry and it’s just incredible when someone is open to sharing their knowledge with others. This week, we caught up with a terrific broker and recruiter Carl Vandergoot who gave us his insights for becoming and staying a profitable recruiter in today’s market.
Here’s an excerpt from our interview:
Q: First, Carl, can you tell our readers a little about yourself and your business?
A: I sold real estate for 29 years the last 7 as Broker Owner of RE/MAX Centre City. I do not sell real estate anymore, just manage and coach our agents. I have sold nearly 1,800 homes in my career, and I use this in our “Coaching with Carl” program, to increase the production of our agents. We are a team of 105 Realtors — of which 99% are full-time agents. We have the highest per person production in our city by 50% over our competition. Our company is agent driven, THEY are our customers. Both our staff and I are totally dedicated to providing as many tools possible for our agents to do business at a high level. We provide the highest level of service to our agents by giving them the freedom to sell and not worry about the details. We have a Virtual Assistant, Pre-Listing Packages and Listing Presentations that we fully customize and prepare for them. We create Client “pop-by” gifts, Just Listed and Just Sold cards and much more.
Q: Wow – that’s awesome! What kind of trends and changes are you feeling in the market as a broker and recruiter?
A: Market changes would be pressure on lower commissions (That’s why we create the programs we do–to fully arm our agents when going on an appointment.) I believe that there are two types of real estate companies emerging…the Full Service Brokerage which is totally focused on the agent and the companies where the primary feature is a low fee. Agents who really want to grow their business are looking for a full service Brokerage to help them do more business. The public is much more educated today and they have tools that never used to be there in the past…primarily the Internet with access to all the data. Agents today need to sell their services and their negotiating skills more than ever before.
Q: What would you say are the top practices you use to recruit (and keep) a solid, cohesive team of agents?
A: Let them know that you care about them and their customers. Be innovative with new ideas and technology, and provide more tools and services to make it easier for them. I have learned that most agents can have a great idea but never implement it…that’s what we do and they love it.
Q: Do you have a favorite “Judy strategy” that’s worked for you in your recruiting efforts?
A: I have many…the best are the “Lumpy Letters”.
Q: If you had to give one great piece of advice to a new or even experienced recruiter and broker –what would it be?
A: That’s easy: PICK UP THE PHONE!
Q: Great advice Carl! If our readers want to connect with you – what is the best place to do that?
A: Sure – you can find me through my site: www.carlvandergoot.com
Thank you so much Carl for sharing your experience and ideas. We appreciate the opportunity to connect industry leaders from all over the globe who are willing to share what it takes to succeed with less stress in our business!
Want to learn more about becoming and STAYING a PROFITABLE broker? Bookmark our blog, and join us to tap into a full spectrum of membership benefits with all the tools, strategies and solutions you need to become the turn-to broker in your area for top agents. Learn more…
A Common Denominator for Staying ON-TRACK
By Real Estate Recruiting Coach Judy LaDeur
Here’s a big question for you: Who is holding you accountable to your recruiting program? Do you have a coach, a support person within your organization or someone in your real estate network that you are answering to in terms of staying on track? As I look at many of the most successful recruiters and brokers around the world, the one thing that many of them have in common is “someone who holds them accountable.”
Top agents, top athletes and top brokers will all tell you the value of having that outside person or industry expert hold you accountable weekly. Coaches hold us accountable to do what it is that we already know we should do, but don’t. We are all guilty of putting off those tasks which are not quite as much fun. A coach is the person who will keep asking you, week after week, “Did you get (task) completed yet?” They nudge us in the direction that we have said that we want to go. They listen, and give feedback, then remind you of the goal. Coaching is not designed to be training. Training teaches you what to do. Coaching gives you the support needed to stay on track and get it done. Accountability is not a bad thing, but it can certainly cause you to feel the pressure as that accountability call approaches. Most brokers say that it is the most important piece of their success. Without it, it’s easy to come up with a bunch of creative reasons of why you didn’t get make the calls. Didn’t set the appointments. Didn’t create the new hit list. Didn’t do whatever you SAID you were going to do for the week.
Your coach or accountability partner is someone who you respect the opinion of, who you know will tell you truth when you’re on or off track. They are the person you can turn to who can review both successes and failures of each of your interviews. Coaches, especially, can provide you with various ways to overcome objections and stalls. Knowing someone is going to hold you accountable for what you said you are going to do, is a powerful motivator. If what you want is to lead in your market, build the best possible team, and keep the great agents that you already have and you are serious about growing your company then I challenge you to do three things starting sooner rather than later.
Fair warning, it’s not comfortable to be accountable for your actions if you’re not willing to commit. It’s not comfortable to have to say to a coach or partner, “I didn’t do what I said I was going to do.” It’s not supposed to be. Here’s the flip side of that coin – when you DO what you commit to doing, boy does that feel great. You can’t WAIT for that call. And once the habit takes hold and you are walking the walk not just talking the talk each month not only will you appreciate those calls that keep you on track, but your office will be thriving and you’ll be sharing this strategy with your agents. Pretty soon you’ll have integrity partnerships all over your organization! And when THAT happens – your business and theirs will grow exponentially. Everyone wins. What are you waiting for? Start today!
If you’re not sure how to be consistent and what messages and marketing you should be using to connect with your current agents and your prospects each month, then take a good long look at The Profitable Recruiter. It has been a differentiator for brokers. Why? Because it’s done for them, takes the guess work out of recruiting and they can put their marketing on auto-pilot and focus on follow up. Systems are powerful because they keep us from getting in our own way!
With your membership you get powerful, content-rich weekly emails to send to your agents and prospects. It’s the perfect way to stay positioned and top of mind as the broker who cares and is committed to helping them create better lives and careers. You also get seasonal letters and “lumpy letters” each month which are perfect for sending to your top-tier recruiting prospects. They get opened, get agent attention, and create quite the buzz in your market as agents tell their colleagues, “Did you see what I got from (your name)?” You also get social media tips each month and weekly broker recruiting and retention plans. The icing on the cake is our training – each month we feature a top broker or industry expert from around the world to discuss what they are doing that is making an impact and allowing them to build their best team. We also host an agent webinar that features a top agent – you should invite every member of your team to attend as well as your prospective agents. And lastly, you’ll get seven hours of audio training that cover everything from scripting and dialogues to objection handling and interview skills.
All of that for just $197 per month. In fact, register today and take 50% off your order with promo code 50OFF any 6-month or annual plan. AND as a special bonus offer, RENEW OR JOIN BEFORE JANUARY 1ST, and you’ll automatically get three months of The Profitable Sales Agent weekly newsletters (January-March) to share with your agents at NO COST. These weekly newsletters are consumer friendly so they are the perfect way for your agents to stay top of mind with their sphere.
Our members are recruiting both new and experienced agents as well as entire teams using this system. If you recruiting just ONE, you’d more than pay for the entire system for years! Give it try. Got questions? Give us a call at 813-957-2989.
Happy holidays!