Look Behind You…

Posted on March 16, 2021March 17, 2021 by The Profitable Recruiter

16 Mar

Your Best Recruits Could Be Your PAST Agents

By Real Estate Recruiting Coach Judy LaDeur

What an exciting time this is in the world of recruiting. Brokers and agents all across America are finally starting to be able to get face to face with all those agents who have put them off during all the chaos. It’s predicted that this should be a great season for recruiting, and it’s a great time to call those agents who left your company over the past 10 years.

We had some crazy market conditions which created panic, chaos, and mayhem, but time heals all wounds. For some of those agents who thought the “grass was greener” elsewhere? They found out that it is just as hard to mow somewhere else. That leaves an opportunity for you to open the door again and invite them to see what they’ve missed in their time away.

Which of your good agents did you lose over the past 10 years? Do you want them back? It’s easy. Pick up the phone and call them. But first, give some thought to the qualities that the agent has, or a funny situation that occurred when they worked for you. Which sincere compliment can you give that agent? Why did they go to that firm? Are they missing out on brand awareness, resources, tools, training, technology or broker support? Maybe you’ve set up a new training system, mentoring program, or added marketing tools? Is your agent production through the roof? Are they making more money than the average agent in your market? We are in the midst of a strong and emerging market. These are excellent times to build your office and increase your market share. Ensure that you are a part of the celebration by working today to change your future in a positive way!

Reach out and make the call and let them know that it might just be the perfect time for them to “come home” — sometimes the PAST can be a great part of a new FUTURE.

Ready to dial up your recruiting, and position yourself to attract the agents you want sooner rather than later, join top brokers from around the nation who are members of www.TheProfitableRecruiter.com. You’ll get all the tools you need each month to position yourself as the broker to join when agents are ready to make a move. Fine tuning your skills? All members get access to over SEVEN hours of training via downloadable links including interview skills, scripts, objection handlers, and more. PLUS, you’ll have access to entire libraries of recruiting letters and notes, emails, social media content, training webinars for recruiting and retention, and opportunities to network with the best of the best.

Join today and take advantage of our special offer of 50% off with the promo code 50OFF any pro membership. That’s 50% off everything you need to be in the right place at the right time when the agents you want are ready to make a move!

Recruiting, Planning, and Navigating Change in the Year Ahead

Posted on December 11, 2020December 11, 2020 by The Profitable Recruiter

Ready to hit the ground running next year with recruiting insights, ideas, and strategies? We’ve got you covered with this empowering webinar for recruiters and managers led by Coach Judy LaDeur! We shared some of what is top of mind for brokers right now, what is getting results for both recruiting AND retention, and what you should be doing to position yourself as the brokerage agents need to navigate change and market share in the year ahead.

Ready to dial up your recruiting, and position yourself to attract the agents you want sooner rather than later, join top brokers from around the nation who are members of www.TheProfitableRecruiter.com. You’ll get all the tools you need each month to position yourself as the broker to join when agents are ready to make a move. All members get access to over SEVEN hours of training via downloadable links including interview skills, scripts, objection handlers, and more. PLUS, you’ll have access to entire library of recruiting letters and notes, emails, social media content, training webinars for recruiting and retention, and opportunities to network with the best of the best.

Join today and take advantage of our special holiday offer of 50% off with the promo code 50OFF any membership. That’s 50% off everything you need to be in the right place at the right time when the agents you want are ready to make a move!

We talked at length about ensuring that your agents (both current team and prospects) have the kind of training that makes all the difference. Our friend Darryl Davis does a great job of providing free weekly training webinars every week. He also has an extraordinary coaching program as well. Here’s how to get to the training: https://www.darrylspeaks.com/online-training.

We also have been asked for years for a CRM recommendation for recruiters and managers. During this time of crisis – having a system in place to stay connected has never been more important. That’s why we negotiated a 60-Day Extended Free Trial with Ixact Recruiter for all of our Profitable Recruiter Members. Then just $99/mo. save 15% with annual billing.

To take advantage of this special offer, simply go to www.ixactcontact.com/THEPROFITABLERECRUITER!

They’ve got an amazing support team and onboarding processes to help you get up and running quickly!

Got questions? We’re here to help! Contact us today!

Business Planning for Brokers

Posted on November 5, 2020November 6, 2021 by The Profitable Recruiter

business-planning-for-real-estate-brokers

05 Nov

Getting a Jump on the Competition

With Real Estate Coach Judy LaDeur

It is NOT too early to start planning for a successful new year ahead. In fact, some brokers I am working with have already gotten a jump on their competition. Are you ready to talk about putting the pieces in place before your competitors do so that you can have an amazing finish to this year and a head start on your best year ever next year? Then don’t waste another minute! Let’s dive in!

Here are the questions you should be asking yourself:

On Business Planning:

Do I have a mission statement?
What is my platform?
What is it that our company does really well?
What are my company objectives for 2022?
How much do I know about my competition?
Is it time to create or add new tools?
Have I recently evaluated my compelling reasons to join? Are they still compelling? Are they still unique?

On Removing the Barriers:

Am I using social media in my recruiting? Is it effective?
Am I using text messaging effectively?
Do I have a recruiting page on my website with testimonials and results?
What is the title on my business card? What does it say about me? What about my email signature?
What CRM am I using?
How is my time management and what can I delegate?

On the Value of Your Team

How much income do I receive per associate on the average?
What is my fixed annual overhead?
Divide annual fixed overhead by annual income per associates to determine how many agents to break even. (Include your salary in the overhead.)
Determine profit desired and add that amount in.
How many agents do I need to be profitable?

On Setting Your Goals

How many recruits for the year?
Divided by 12 for recruits hired monthly.
New verses experienced?
What will be the market share increase?
How many interviews for each one?
2 experienced agents and 1 new per month is a great goal.
How many interviews in each category do I need?
What action steps/ activities will I do to generate the number of interviews needed?

Click here to download a copy of my Covenant Coaching Broker Business Plan.

Is recruiting a challenge for you? We can help. Join The Profitable Recruiter and gain access to 7+ hours of audio training via downloadable links, powerful recruiting letters and notes, emails, social media tips, over 30 webinars for recruiting and retention, and opportunities to network with the best of the best. Take advantage of our special offer and save 50% on YOUR New Membership with Promo Code: 50OFF.

Not sure if this is the right thing for your company? Watch this video on demand to learn why brokers across the country are making it their turn to way to stay positioned for recruiting success in today’s market — and putting the fun back into their recruiting. (Which is way better than dread – right?) We’re taking the guesswork out of recruiting for brokers — and they are loving it. We can do the same for you! Questions? Email us today.

Trial Offer for Recruiting CRM

Posted on October 15, 2020October 16, 2020 by The Profitable Recruiter

15 Oct

We have been asked for years for a CRM recommendation for recruiters and managers. During this time of crisis – having a system in place to stay connected has never been more important. That’s why we negotiated a 60-Day Extended Free Trial with Ixact Recruiter for all of our Profitable Recruiter Members. Then just $99/mo. save 15% with annual billing.

Here’s an overview:

To take advantage of this special offer, simply go to www.ixactcontact.com/THEPROFITABLERECRUITER!

They’ve got an amazing support team and onboarding processes to help you get up and running quickly!

Ready to dial up your recruiting, and position yourself to attract the agents you want sooner rather than later, join top brokers from around the nation who are members of www.TheProfitableRecruiter.com. You’ll get all the tools you need each month to position yourself as the broker to join when agents are ready to make a move. Fine tuning your skills this summer? All pro members get access to over SEVEN hours of training via downloadable links including interview skills, scripts, objection handlers, and more. PLUS, you’ll have access to entire libraries of recruiting letters and notes, emails, social media content, training webinars for recruiting and retention, and opportunities to network with the best of the best.

Join today and take advantage of our special summer offer of 50% off with the promo code 50OFF any pro membership. That’s 50% off everything you need to be in the right place at the right time when the agents you want are ready to make a move!

Four Things Recruiter Should Do to Before October

Posted on September 3, 2020September 3, 2020 by The Profitable Recruiter

03 Sep

To Put Your Recruiting Plan in Place

By Real Estate Recruiting Coach Judy LaDeur

Smart recruiters aren’t waiting for the new year or even for the “new normal” to settle in. They are building their lists and putting systems and solutions in place to make sure they are ready to help agents move sooner rather than later! With heavy learning curves and agents anxious to find an organization where they can feel supported with the right tools and training to thrive regardless of market conditions – the time to get in front of them is right now!

Here are the four things you must have in place before October!

Get organized! Do you have your hit list in a database management program? Do you have categories set up to easily locate and communicate with your potential recruits? Are you talking to the right agents for your firm? Many brokers just jump right in and start randomly calling agents, without a specific approach or plan of action. Use this time of the year when many agents are busy with the spring market and get organized. Review the list of agents, and add some new agents to the list that you have not yet met or talked to. Here’s an article on creating your hit list. Don’t look at agents as they are, but rather as they could be with your organization and under your leadership. What are the compelling reasons for an agent to join your team? You should have 12-20 compelling reasons for an agent to join. Each of your systems or opportunities should also bring value to their career. Take this time to create a visual, showing results, for each compelling reason, to be used in the interview process.
Communication: Communication is one of the most important elements of the interview process. It pre-sells the agent on the benefits of joining your team. Your communication/ marketing consists of the following: email campaign, phone calls, social media interaction and comments, personal notes and personal interaction at REALTOR events, social events and open houses. Your communication is how you build the relationship. Most agents require at least 3 phone calls, 3 marketing pieces, and some personal interaction before they make the decision to even meet with you. Take the time to create compelling marketing pieces to get their attention. January is the beginning of winter recruiting reason. Start your marketing/communication now so that you are ready to recruit the agents that you want, then.
Positioning: Once your marketing and communication is in place, the key is to stay constantly positioned, in a positive, no – pressure way. Not every agent is ready to make a move, but someday they will decide it’s time for a change and you want to be the broker that they think of first. Use occasional texts, emails, social media comments and phone calls every three months to stay positioned. One of the best tools to stay positioned are the weekly motivational emails in The Profitable Recruiter marketing platform. Each one is motivational and inspirational, which agents enjoy recruiting and reading. Not yet a member? Take advantage of our special offer to take 50% off before October 1st with promo code 50OFF.
The Ability to Discover and Convey Value: When you are face-to-face with a potential recruit, your job is simple. Learn what it is that they want through asking the right questions, and then present what they want in a way that conveys value to them. Your questioning process should last 20-30 minutes. Dig really deep to uncover needs, wants, desires and those things which they do not like at their current company. If you ask the right questions, they will tell you what they want. Once you know what they want, present only those systems and opportunities which they indicate an interest in. Tell them what others have experienced when they joined your team. Results show and convey value, so testimonials are great too!

Is recruiting a challenge for you? We can help. Join The Profitable Recruiter and gain access to 7 hours of training via downloadable links including interview skills, scripts, objection handlers, and more. PLUS, you’ll have access to entire libraries of recruiting letters and notes, emails, social media content, training webinars for recruiting and retention, and opportunities to network with the best of the best. Join today and take advantage of our special 50% off with the promo code 50OFF any 6-month or annual membership.

WEBINAR: Managing Change in Times of Crisis

Posted on April 1, 2020April 2, 2020 by The Profitable Recruiter

01 Apr

These are challenging and unprecedented times. It was an honor to host our guests on a powerful brainstorming webinar to get some of your questions answered about recruiting during this time of International Health concerns.

Watch on Demand:

We’re here for you during this time. We’ve adapted all of our monthly content to reflect the ever-changing climate we are in. We’re developing resources that can help you adapt as well.

As promised in the webinar, Profitable Recruiters, we will you’ll find these new resources in your membership platform!

Resources for Recruiter (Scripts, PowerPoints, Social Media Shares, etc.
Weekly eNews to stay top of mind
A support letter to send to agents
The slides from the webinar
A crisis hotline page

More to come…

Stay safe, focused, agile, and attentive — and encourage your team and prospects to do the same! It’s the name of the game right now! 🙂

For ongoing resources and stay-in-touch weekly content, join The Profitable Recruiter. Take 50% off any membership with the promo code 50OFF. When you join – you and up to 10 managers can access your account! Try it for a month and see what it can do for you.

Best of 2019 Recruiting Strategies and Solutions

Posted on December 11, 2019December 11, 2019 by The Profitable Recruiter

11 Dec

A Big Thank You to all who turned out for our annual wrap-up webinar where Coach Judy LaDeur and Julie Escobar share the top strategies from the year and look forward to the new year with predictions, ideas, and insights!

Watch on demand!

On our webinar, Judy references tips from many of this year’s past monthly webinars. Profitable Recruiter members – you’ll find more than 80 webinars on demand in your membership portal. Simply log in here and click on the webinars on demand tab!

Is recruiting a challenge for you? We can help. Join The Profitable Recruiter and you’ll get….

A powerful, results-producing, content-rich resource for brokers to both recruit the agents that will enhance their team, and help retain their current associates with a hands-on, high-touch, compelling combination of…

robust weekly email newsletters to send to your agents and recruits
a library of completely editable letters, emails, and agent touch-points
a cache of social media tips to make life a little easier
results-producing recruiting tips and tools that get results
solid action plan ideas to build momentum and keep it
professional coaching support from one of the top recruiting coaches in the business
empowering profitability keys for maximizing your business
monthly recruiting webinars with powerful coaching and implementation tools
quarterly guest speakers and trainers featuring top agents sharing their successful sales strategies
7 HOURS of intensive recruiting training including scripts, dialogues, objection handlers and more
and so much more…

A premiere recruiting and retention product just for brokers and managers.

Join today and take advantage of our special 50% off with the promo code 50OFF any 6-month or annual membership.

Recruit Agents With Video

Posted on November 1, 2019November 1, 2019 by The Profitable Recruiter

01 Nov

A HUGE Thanks and shout out to Michael Krisa for sharing his video recruiting strategies with our members and guests! With powerful insights and how-to’s it was a jam-packed hour of information! Watch it on demand below.

As Michael said, it’s time to get your recruiting ducks in a row! (Before January rolls around!)

If you’re interested in learning more about the kind of video strategies Michael teaches, you can reach him at michael@quickpageapp.com.

If you want to know more about his video email 14-Day free trial, visit: Quickpage.io/michael.

Continue to learn how to be the master recruiting skills and be the broker to join in your market. If recruiting is a challenge for you, we can help. Join The Profitable Recruiter and gain access to 7+ hours of audio training via downloadable links, powerful recruiting letters and notes, emails, social media tips, over 30 webinars for recruiting and retention, and opportunities to network with the best of the best. Join today and take advantage of our special offer of 50% off with the promo code 50OFF any pro membership.

Are the Disruptions in the Market Impacting Retention?

Posted on October 17, 2019October 17, 2019 by The Profitable Recruiter

17 Oct

Keeping Your Team Together

By Real Estate Recruiting Coach Judy LaDeur

Today’s best agents are being heavily recruited, and the options that are being presented are enticing: Checks, marketing packages, leads, specialized branding, shiny new tools and even retirement options. For many Brokers that we are talking to, it’s definitely more stressful than it has been in the past. New technology and changes in the way that business is being done require that Brokers stay sharp, at the top of their game and in tune with the tools agents need to compete in a world where consumers are more educated and also have more options.

Are Brokers losing their agents to the competition? That depends. Most of our clients are NOT losing agents, or at least no more than normal. It is recruiting season, which means that a certain percentage of agents will change firms, but the question is why are they leaving, and what are they looking for?

Here are some facts with regard to why agents leave firms

Weak agents will always look for an easier way to make a living.
If the company is not staying current, delivering the tools that agents need, the best agents will leave.
Some agents are not prepared for retirement, which might only be a few years away. They are looking for a solution. If your company does not have a solution, you might lose those agents.
Agents want to feel appreciated and will leave if they feel they aren’t.
For some agents, it’s all about money, so they will leave for a higher split, lower fee, or a check.
Some agents are not willing to do what it takes to succeed, so they quit.

If you are losing 10% of your agent base per year, or more, you definitely should take steps to increase retention.

But the question today is, “Will the new startup companies in the market, or the many changes taking place, make it more difficult to retain your agents?” That depends on YOU, the Broker.

Retention is about creating VALUE on two levels. You with the agent and the agent with the consumer. Both are your responsibility.

Ask yourself these questions:

Do your agents have what they need to compete in today’s real estate market?
Are you meeting the needs of the agents and the demands of the consumer?
Are your agents educated about their competition, and can they show enough value to overcome objections and secure the listing?
Are you engaged and connected to your agents? Do they enjoy working at your firm?
Is each of your agents selling at least 6 homes per year?
Do your agents have the technology to be fully mobile?

If the answers to those questions are yes, then you are doing great. If not, what can you do to fully support the agents, and meet the demands of the consumer?

A NAR 2018 survey shows that 85% of agents want to be fully mobile when it comes to their real estate career. They want to manage their transactions from start to finish on their mobile device. They also want what they need to be delivered fast because speed matters today. The consumer expects speed and when the agents don’t, or can’t respond fast enough, it creates stress.

The good news is that it’s still about the relationship for most agents, as well as most consumers. Here are some ideas to maintain that relationship:

Create a superior “high touch” experience for the agent and consumer.
Use videos to stay in touch with agents and clients. It’s more personal.
Add a Consumer Care Specialist or Agent Services Specialist.
Use technology to automate processes and increase efficiency, allowing them to sell more with less stress.
The MAJORITY of Home Sellers and Buyers still want an agent to hold their hand during the transaction.

What’s Your Action Plan?

Your Agents Are Your #1 Asset and #1 Clients. How can you honor that relationship?
They love food, fun, and recognition!
Now is the also the time to teach your agents who want “out” to sell their business and transfer it to one of your agents.

Let today’s changes inspire and motivate you to create new ways of doing business and propel your business to a new level.

Profitable Recruiter Members, log in here and visit webinars on demand to watch our recent webinar all about the DISRUPTORS in our industry.

Continue to learn how to be the master recruiting skills and be the broker to join in your market. Bookmark our blog, and join The Profitable Recruiter today. We have a full spectrum of membership benefits with all the tools, strategies and solutions you need to position yourself to win this year and every year. Our goal is for you to become the “turn-to” broker in your area for every agent.

Join today and take advantage of our special offer of 50% off with the promo code 50OFF any 6 month or annual membership. That’s 50% off everything you need to be in the right place at the right time when the agents you want are ready to make a move – including SEVEN HOURS of recruiting audio training! What are you waiting for? When you join – you and up to 10 managers can access your account! Try it for a month and see what it can do for you.

Real Estate Recruiting Season Webinar

Posted on September 29, 2019September 30, 2019 by The Profitable Recruiter

29 Sep

Thank you to everyone who turned out for our webinar discussing what’s working and what is NOT in the world of real estate recruiting right now. October is the time to take decisive and strategic action to recruit the agents you want for your team — and to help keep your current team members from getting recruited away!

Watch it on demand below…

Put systems in place. Be persistent and consistent in your efforts. If you don’t have a system in place, we can help! Become a member of The Profitable Recruiter today, and put the power of done-for-you content and tools that make recruiting experienced and new agents easier, less time-consuming, and even fun.

Register today and use the promo code 50OFF to save 50% on any 6-month or annual membership. Got questions? Email us! We’d love to help!